LETTER ON THE DC UNIVERSE AND SEPTEMBER 2011
To
our comics retail partners,
In the time I've worked
at DC Comics, I've witnessed any
number of industry defining moments. But today, I bring you what is perhaps the
biggest news to date.
Many of you have heard rumors that DC Comics has been working on a big
publishing initiative for later this year. This is indeed an historic time for
us as, come this September, we are relaunching the entire DC Universe line of comic books with all new first issues. 52 of
them to be exact.
In addition, the new #1s will introduce readers to a
more modern, diverse DC Universe, with some character
variations in appearance, origin and age. All stories will be grounded in each
character's legend - but will relate to real world situations, interactions,
tragedy and triumph.
This epic event will kick off on Wednesday, August
31st with the debut of a brand new JUSTICE LEAGUE #1, which pairs Geoff Johns
and Jim Lee, together for the first time. (Yes, this is the same week as
FLASHPOINT #5.)
We think our current fans will be excited by this
evolution, and that it will make jumping into the story extremely accessible to
first-time readers - giving them a chance to discover DC's
characters and stories.
We are positioning ourselves to tell the most
innovative stories with our characters to allow fans to see them from a new
angle. We have taken great care in maintaining continuity where most important,
but fans will see a new approach to our storytelling.
Some of the characters
will have new origins, while others will undergo minor changes. Our characters
are always being updated; however, this is the first time all of our characters
will be presented in a new way all at once.
Dan DiDio, Bob Harras and
Eddie Berganza have been working diligently to pull together some of the best
creative teams in the industry. Over 50 new costumes will debut in September,
many updated and designed by artist Jim Lee, ensuring that the updated images
appeal to the current generation of readers.
The publication of JUSTICE
LEAGUE #1 will also launch digital day-and-date for all ongoing superhero comic
book titles - an industry first.
On Wednesday, June 1st, this initiative
is expected to be announced in a nationwide feature article, and we're hopeful
the news will be picked up by media outlets around the world. Throughout the
month we'll reveal more details of our plans with articles in both the
mainstream and comics press and on June 13th the Diamond
catalog solicitations for all of the September titles will be released, followed
by the June 29th street date of the print version of Previews.
DC Comics will support this initiative
with an innovative mix of publicity, promotional efforts and retailer incentives
designed to maximize your opportunity to increase your DC sales. We will discuss additional details of these incentives
when we get closer to solicitation later in June.
We'll be updating you
more through email as September nears. But today, I hope your share our
enthusiasm for this historic news!
Sincerely,
Bob Wayne
SVP,
Sales
DC Entertainment